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Campbell's is ditching the soup — at least in name. Campbell Soup Co. announced its intention to change its name just over two months ago, saying it wanted to instead be known as the (slightly ...
America's Favorite Food: The Story of Campbell Soup Company. Harry N. Abrams, Inc. ISBN 0-8109-2592-3. Shea, Martha Esposito, and Mathis, Mike (2002). Images of America: Campbell Soup Company. Arcadia Publishing. ISBN 0-7385-1058-0. Sidorick, Daniel (2009). Condensed Capitalism: Campbell Soup and the Pursuit of Cheap Production in the Twentieth ...
After more than 150 years, the Campbell Soup Company is dropping "soup" from its name.. The iconic brand has branched out into much broader territory since it was founded as the Anderson ...
Campbell is ready to drop the soup — at least from its official name. The 155-year-old food seller, which is most famous for its namesake canned soups, says it would now like to be known as ...
Soup is good food, but apparently not so great when it comes to branding these days.. Campbell’s Soup has decided to change its name, dropping its flagship product from its branding after 155 ...
Aside from Campbell’s Soup, The Campbell’s Company is the parent company of Cape Cod, Chunky, Goldfish, Pepperidge Farm, Rao’s, Kettle Brand, Lance and more.
Last year, Campbell’s snack sales grew 13%, while its soups grew 3%. Legacy food companies like Campbell are pivoting to gain a larger share of the snack market, valued at more than $200 billion ...
Campbell's is known for its soup, but the company is hoping to change its name in an effort to ensure people know it sells other foods, too. Campbell's is known for its soup, but the company is ...