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Niraj Dawar [8] argues that competitive advantage is shifting from a firm’s “upstream activities” such as sourcing, production, logistics and product innovation to “downstream activities”. In doing so, Dawar expands on the notion of market orientation: Instead of bringing better products to market or increasing operational and asset ...
Vertical integration is the degree to which a firm owns its upstream suppliers and its downstream buyers. The differences depend on where the firm is placed in the order of the supply chain. There are three varieties of vertical integration: backward (upstream) vertical integration, forward (downstream) vertical integration, and balanced (both ...
Since (by definition) upstream and downstream prices are related: in absence of external shocks, some kind of economic equilibrium relationship between those two should exist; external shocks to the system (i.e. shocks to downstream or upstream prices) should trigger short- and long-run adjustment towards the long-run equilibrium, as:
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
Illustration of the bullwhip effect: the final customer places an order (whip), which increasingly distorts interpretations of demand as one proceeds upstream along the supply chain. The bullwhip effect is a supply chain phenomenon where orders to suppliers tend to have a larger variability than sales to buyers, which results in an amplified ...
It can be divided into two directions: upstream and downstream. Producers or commercial retailers can have a supply relationship with upstream suppliers, including manufacturers, and form a sales relationship. [6] As an example, Dell works with upstream suppliers of integrated circuit microchips and computer printed circuit boards (PCBs).
There is a generally accepted definition for strategic thinking, a common agreement as to its role or importance, and a standardised list of key competencies of strategic thinkers. [7] There is also a consensus on whether strategic thinking is an uncommon ideal or a common and observable property of strategy.
An upstream price is the price of one of the main inputs of production (for processing/manufacturing etc.) or a price quoted on higher market levels (e.g. wholesale markets). Upstream prices are the prices paid by producers (as opposed to consumers), and are directly related to the cost of production. They comprise input prices, or the prices a ...