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The measurement of customer retention should distinguish between behavioral intentions and actual customer behaviors.The use of behavioral intentions as an indicator of customer retention is based on the premise that intentions are a strong predictor of future behaviors, such that customers who express a stronger repurchase intention toward a brand or firm will also exhibit stronger ...
Retention rate is a statistical measurement of the proportion of people that remain involved with a group from one time period to another.. The concept is used in many contexts, including marketing, investment, education, employee management, research, and clinical trials.
An organization's ability to attract and retain customers is vital to its success. Customer loyalty requires a strong appetite by the customer for a product. [ citation needed ] Marketing tools such as integrated marketing communications (IMC) and branding can increase perceived attraction between the consumer and the brand.
Customer retention; University student retention; Employee retention, the ability to keep employees within an organization; Forced retention; Grade retention, in schools, keeping a student in the same grade for another year (that is, not promoting the student to the next higher grade with their classmates)
A thesaurus (pl.: thesauri or thesauruses), sometimes called a synonym dictionary or dictionary of synonyms, is a reference work which arranges words by their meanings (or in simpler terms, a book where one can find different words with similar meanings to other words), [1] [2] sometimes as a hierarchy of broader and narrower terms, sometimes simply as lists of synonyms and antonyms.
The Cambridge Advanced Learner's Dictionary (abbreviated CALD) is a British dictionary of the English language. It was first published in 1995 under the title Cambridge International Dictionary of English by the Cambridge University Press. The dictionary has over 140,000 words, phrases, and meanings. It is suitable for learners at CEF levels B2 ...
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Amazon is known to retain extensive data on customer transactions. Google is also known to retain data on searches, and other transactions. If a company is based in the United States the Federal Bureau of Investigation (FBI) can obtain access to such information by means of a National Security Letter (NSL).