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Coca-Cola and Pepsi vending machines in Indianapolis, 1988. The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi.
As of February of 2023, Coca-Cola had a market cap of $256.10 billion whereas Pepsi had a market cap of $241.72 billion. These projections fluctuate. These projections fluctuate. Coke vs Pepsi ...
PEP data by YCharts.. That negativity gap extends to their relative valuations. PepsiCo's price-to-sales ratio is nearly 18% below its five-year average. Coca-Cola's P/S ratio is only about 7% ...
Stocking Coke products in all 20,000 of its U.S. stores, Subway was Coca-Cola’s biggest fountain account by number of store locations, per Beverage Digest. Subway has about 37,000 locations ...
Thums Up was created in 1977, after the American company Coca-Cola withdrew from India due to regulations requiring it to disclose its formula [3] and sell 60% of its equity to an Indian company under a government plan for foreign-owned companies to share stakes with domestic partners.
The zealous Mexican insisted that Coca-Cola (or Co-Coola, as he pronounces it) must act boldly to reverse its 20-year market-share decline vs. Pepsi. Zyman, a former Pepsi marketer, argued that the correct strategy was to replace 98-year-old Coke with a better-tasting cola, label it New Coke ," and blare the news--which is exactly what the ...
Both Coca-Cola and Pepsi can trace their origins back to the 1890s, and the two sodas seemed to be able to peacefully co-exist until nearly a century later. But in the 1980s, the companies began...
Campa Cola is a soft drink brand in India.It was a market leader in the Indian soft drink market in the 1970s and 1980s in most regions of India until the advent of the foreign players Pepsi and Coca-Cola after the liberalisation policy of the P. V. Narasimha Rao government in 1991.