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Mimecast Limited is an [6] [7] American–British, Jersey-domiciled company specializing in cloud-based email management for Google Workspace, Microsoft Exchange and Microsoft Office 365, [8] including security, archiving, and continuity services to protect business mail.
In the Native Advertising/Content Marketing space advertisers can pay for content they promote on a cost-per-engagement (CPE) basis to ensure they drive quality audiences to pay attention to their content. inPowered first introduced CPE pricing for Native Content in 2014 when they enabled advertisers to pay only when the user clicks on an ad and spends more than 15 seconds reading their ...
Cost per action (CPA), also sometimes misconstrued in marketing environments as cost per acquisition, is an online advertising measurement and pricing model referring to a specified action, for example, a sale, click, or form submit (e.g., contact request, newsletter sign up, registration, etc.). [1]
Purchase costs include the cost of searching for a product, gathering information about it and transporting it, collectively also referred to as transaction costs. [6] The initial purchase of a product has the highest search and information costs. The consumer might also perceive additional risks in comparison to purchasing familiar products:
Average margin per user (AMPU) is another criterion for measuring the success of telephone companies. The central premise is that by attention to the margin produced per sold unit, not the amount of cash ( revenue ) earned from each customer, one can afford low volumes and still have a healthy company.
A per-seat license (or "named user license") [1] is a software license model based on the number of individual users, known as 'seats' in reference to them sitting in an office chair at a workstation, who have access to a digital service or product. For example, 50-user per-seat license would mean that up to 50 individual named users can access ...
Customer acquisition cost (CAC) is the cost of winning a customer to purchase a product or service. As an important unit economic, customer acquisition costs are often related to customer lifetime value (CLV or LTV). [1] With CAC, any company can gauge how much they’re spending on acquiring each customer.
A high-throughput satellite (HTS) is a communications satellite which provides more throughput than a classic fixed service satellite (FSS). An HTS provides at least twice, though usually 20 times or more, [1] throughput for the same amount of allocated orbital spectrum, thus significantly reducing cost-per-bit. [2]
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