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On July 17, 2002, Tiendas Soriana began to implement its multi-format strategy and with this the price club format was created under the name City Club.Like Tiendas Soriana (its owner), its first branch was opened to the public in the city of Torreón, Coahuila, where the brand would later begin to venture into various cities in the country, such as Monclova, Chihuahua, Saltillo, Colima ...
Soriana 1920s logo. The very first Soriana store. The Soriana company has its origins in 1905, the year in which Don Pascual Borque (from Soria, Spain) founded a fabric business and perfumery under the name 'LA SORIANA' in Torreón, Coahuila, later incorporating in 1920, a wholesale merchandise offer, which with this became a benchmark in terms of purchases and consumption in Torreón.
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Between 2016 and 2018, Soriana had the rights to use the original name and logo of "Comercial Mexicana", so the stores that use this badge are those that are managed by the company originally from Torreón and currently based in Monterrey. After this time, these stores were renamed to one of the formats managed by the chain.
Socios.com was founded in 2018 by Alexandre Dreyfus. The company's goal was to create a blockchain-based platform that would allow sports and entertainment organizations to monetize their fan bases. The company raised $66 million in a private token sale in 2019.
The Chiliz blockchain powers the Socios.com platform, which offers "fan tokens" to users, enabling them to participate in polls hosted by the clubs, or receive rewards and promotions. [2] The native token Chiliz is used to buy the fan tokens. [3] Alexandre Dreyfus is the CEO of Chiliz [4] and Beatrice Collet is the managing director. [5]
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