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Marlboro (US: / ˈ m ɑː l ˌ b ʌr oʊ /, [2] [3] UK: / ˈ m ɑːr l b ər ə, ˈ m ɔː l-/) [4] is an American brand of cigarettes owned and manufactured by Philip Morris USA (a branch of Altria) within the United States and by Philip Morris International (PMI, now separate from Altria) in most global territories outside the US.
Philip Morris International Inc. (PMI) is an American multinational tobacco company, with products sold in over 180 countries. The most recognized and best selling product of the company is Marlboro; [2] its other major cigarette brands include L&M and Chesterfield. [3]
The D-A-D song "Marlboro Man" is about the advertisements featuring the character. The Neil Young song "Big Green Country" refers to the Marlboro man as "the cancer cowboy", who was "pure as driven snow" before his death. The World Entertainment War song "Marlboro Man, Jr." begins, "The Marlboro Man is dead Long live the Marlboro Man! In our ...
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MCS (formerly Marlboro Classics) is an international fashion lifestyle brand based in Italy. Born in the 1970s as Marlboro Country Store, the brand changed name to Marlboro Sportswear in 1984, then became Marlboro Classics in 1987 and MCS in 2013.
In 1976, Marlboro became the leading brand in the U.S.; Morris operated as the largest seller of tobacco in the U.S. and the second-largest in the world. In 2001, Kraft Foods launched an initial public offering (IPO) for 11.1% of the company that took in $8.7 billion, making it the second-largest IPO in American history at the time.
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Because of this, Newport has gained a commanding share of the African-American market; a 2005 survey stated that 49.5% of all cigarette sales to African-Americans were Newport cigarettes. Newport has been the second best-selling cigarette brand in the United States since 1996, trailing only Altria's Marlboro brand. [2]