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Fastrack is an Indian fashion accessory brand, launched in 1998 as a sub-brand of Titan Watches. In 2005, Fastrack was spun off as an independent brand targeting the urban youth and growing fashion industry in India. [1] Fastrack began opening retail stores throughout the country. The first store was opened in early 2009. [2] [3]
In 2011, Myntra began selling fashion and lifestyle products and moved away from personalisation. By 2012, Myntra offered products from 350 Indian and International brands. The website launched the brands Fastrack Watches and Being Human. [12] In 2014, Myntra was acquired by Flipkart in a deal valued at ₹ 2,000 crore (US$230 million).
In September 1993, the company changed its name to Titan Industries Ltd. as it ventured into other range of products other than watches. [13] [14] In 1994, Titan launched its jewellery brand Tanishq. [15] In 1998, the company launched its watch and accessories brand, Fastrack, targeted at a younger audience in a bid to compete with Timex. [16]
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