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Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It was founded in 2000 under the name ExactTarget . The company filed for an IPO in 2007, but withdrew its filing two years later and raised $145 million in funding.
Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California.It provides applications focused on sales, customer service, marketing automation, e-commerce, analytics, artificial intelligence, and application development.
Salesforce management systems (also sales force automation systems (SFA)) are information systems used in customer relationship management (CRM) marketing and management that help automate some sales and sales force management functions. They are often combined with a marketing information system, in which case they are often called CRM systems
The acquisition comes at a time when customers are increasingly focused on mitigating data loss due to system failures, human error, and cyberattacks. Salesforce said it expects to achieve ...
Siebel introduced the first mobile CRM app called Siebel Sales Handheld in 1999. The idea of a stand-alone, cloud-hosted customer base was soon adopted by other leading providers at the time, including PeopleSoft (acquired by Oracle), [13] Oracle, SAP and Salesforce.com. [16] The first open-source CRM system was developed by SugarCRM in 2004 ...
SalesforceIQ (formerly RelateIQ), a subsidiary of Salesforce.com, was an American software company based in Palo Alto, California.The company's software involved a relationship intelligence platform that combines data from email systems, smartphone calls, and appointments to augment or replace standard relationship management tools or database solutions.
Data acquisition is the process of sampling signals that measure real-world physical conditions and converting the resulting samples into digital numeric values that can be manipulated by a computer. Data acquisition systems, abbreviated by the acronyms DAS, DAQ, or DAU, typically convert analog waveforms into digital values for processing.
In 2019, the company was acquired by Salesforce for $15.7 billion. [5] At the time, this was the largest acquisition by Salesforce (a leader in the CRM field) since its foundation. [6] It was later surpassed by Salesforce's acquisition of Slack. [7]
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