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The resulting engraved invitations were protected from smudging by a sheet of tissue paper placed on top, which is a tradition that remains to this day. At the time, the wording of wedding invitations was more elaborate than today; typically, the name of each guest was individually printed on the invitation.
A standard greeting card is printed on high-quality paper (such as card stock), and is rectangular and folded, with a picture or decorative motif on the front. Inside is a pre-printed message appropriate for the occasion, along with a blank space for the sender to add a signature or handwritten message. A matching envelope is sold with the card.
Both allowed for personalization. CardShop had 150 card choices and used the modem to order them to be printed and mailed by their fulfillment center. CreataCard had 3,000 predesigned greeting cards, invitations, stationery, and announcements, and three methods of fulfillment: print on home printer, by e-mail or via the company's center. [6]
The darker blocks are images. The whole bed of type is printed on a single sheet of paper, which is then folded and cut to form many individual pages of a book. The general form of letterpress printing with a platen press shows the relationship between the forme (the type), the pressure, the ink, and the paper.
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