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Adidas Originals (often stylized as adidas Originals) is a brand of a line of casual and sportswear created by German multinational corporation Adidas. It consists of a heritage line, [ 1 ] specializing in athletic shoes , t-shirts , jackets , bags , sunglasses and other accessories.
The Trefoil logo of Adidas, used as the main logo from 1972 through 1997 and currently used for the Adidas Originals brandline. The Trefoil logo was designed in 1971 and launched in 1972 with the Adidas SL 72, [1] just in time for the 1972 Summer Olympics held in Munich. [8]
The three stripes are Adidas's identity mark, having been used on the company's clothing and shoe designs as a marketing aid. The branding, which Adidas bought in 1952 from Finnish sports company Karhu Sports for the equivalent of €1,600 and two bottles of whiskey, [ 8 ] [ 9 ] became so successful that Dassler described Adidas as "The three ...
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In 2006 Adidas released adicolor Films a series of 7 directors' shorts corresponding to each of the main colors in the line: the series was created by independent film studio Idealogue. [6] [7] White - directed by Tronic; Red - Roman Coppola & Andy Bruntel; Blue - Psyop; Yellow - Neill Blomkamp; Green - Happy; Pink - Charlie White; Black ...
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