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The Superstar (known officially as the "Superstar II", as the production shape differs from the original) has been made in many colors and designs, including themes such as NBA teams and major US cities. In 2015, Adidas sold over 15 million pairs of the style, making it the brand's top-selling sneaker of the year. [3] [5]
The West German team defeated the favorites, Hungary, and won its first World Cup. As a result, Adidas received positive international coverage. Adidas was able to get a hold in the international shoe market and grow faster and become bigger than Puma. [7] [8] In the 1970 World Cup, Puma won the business battle. [3]
Lina Radke, for example, the German middle distance runner who won gold in 1928, wore Dassler track shoes. [7] Likewise, a German gold medal runner wore Dassler shoes at the 1932 Los Angeles games. [11] The second key factor for the shoe firm in the early 1930s was the role sport played in the racial-nationalist philosophy of Hitler.
Adidas manufactures a range of clothing items, varying from men's and women's t-shirts, jackets, hoodies, pants and leggings. [54] The first Adidas item of apparel was the Franz Beckenbauer tracksuit created in 1967. [1] Adidas AG is the largest manufacturer of sports bras in Europe, and the second largest manufacturer in the world. [55]
Her final costume was an entirely new ensemble consisting of a bomber jacket covered in gold sequin embroidery and gold-and-white Swarovski crystals on a matching gold sequin crop top, which she wore with matching high-waisted hot pants and Dundas-customized Adidas Superstar sneakers. [20]
The campaign was an Adidas Originals art project that included the creation of nine unique sneaker sculptures and a fictional story of an avant-garde Adidas designer. [ citation needed ] [ 14 ] "All Originals Represent" was introduced in 2012 featuring brand ambassadors Jeremy Scott , 2NE1 , Nicki Minaj and Derrick Rose .
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