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Athletic DNA (ADNA) is an American sports apparel company specifically designing for tennis players. Founded in Seattle in 2007, ADNA began by training young tennis athletes, which evolved into sponsoring Select Junior Tennis players, and then expanded to manufacturing clothing for youth and adult tennis players.
Their original store made and strung hand-crafted tennis rackets and, using imported woods from Scotland, stolen from England, constructed custom-made golf clubs. In time, they expanded their business, selling uniforms to local baseball and American football teams. [1]
Starter was founded in New Haven, Connecticut by David Beckerman, a University of New Haven alumnus, to manufacture team uniforms for high school athletic programs. [6]In 1976, the company entered into non-exclusive licensing agreements with a number of professional sports leagues, paying royalties of 8–10% for the right to manufacture and market copies of professional athletic apparel.
Tennis players John Newcombe, Andrés Gómez and José Luis Clerc wore the brand's tennis products. The first sponsorship agreements in football were signed with players (Dino Zoff and Ruud Gullit) and teams, such as Milan (1993–98), the Dutch national team, Napoli (1994–97), Juventus (2000–03), Chievo and Spanish club Real Zaragoza ...
In those days, the company manufactured and commercialized the official balls of both the NBA and NFL, and provided most of the uniforms of teams in Major League Baseball (MLB) and the United States Summer Olympics teams. In 1979, Wilson tennis balls were first used in the US Open, [11] and still are used to this day. In 2006, the Australian ...
Champion produced uniforms for all the NBA teams during the 1990s and some NFL teams during the 1970s to the 1990s, for both on-field and retail purposes. It has also produced sportswear for many major colleges. [6] Champion was also the uniform manufacturer of the Olympic basketball team that competed at the 1992 Summer Olympics. [4]
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