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Bulmers cider is one of a number of brands owned by British cider maker H. P. Bulmer of Hereford, a Heineken subsidiary. It is one of the biggest selling British bottled cider brands in the UK with a number of variants including Bulmers Original & Pear. It should not be confused with Bulmers Irish Cider, sold outside the Republic of Ireland as ...
The company is owned by Heineken N.V. HP Bulmer makes 65% of the five hundred million litres of cider sold annually in the United Kingdom and the bulk of the UK's cider exports. [2] The firm's primary competitor is the Irish C&C Group and its Magners brand (which holds the licence to the Bulmers name within the Republic of Ireland only). Also ...
The concept was originally developed by Brendan McGuinness and Shane Whelan, all of Bulmers Ireland, who argued that the international growth of Irish pubs provided a natural market for a drink such as Irish cider. Mallorca in Spain was the first market to sell Magners in May 1999, followed by Munich in Germany in July 1999.
soft cider Magners Irish Cider (see Bulmers) Ireland hard cider Mercury Cider: Hobart, Tasmania: Australia hard cider Merrydown: East Sussex: United Kingdom Orchard Crush: Camperdown, New South Wales: Australia Orchard Pig: Somerset: United Kingdom Miłosławski: Miłosław: Poland Made by Browar Fortuna: Monteiths Crushed Apple Cider New Zealand
Bottle of Magners cider Glasses of Magners cider Bulmers factory, Clonmel. Cider, an alcoholic drink made from apples, is widely available in Ireland at pubs, off licences, and supermarkets. It has been made in regions of the island for hundreds of years. The Irish language term for cider is leann úll (literally "apple beer") or ceirtlís ...
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[16] The company started selling Magner's Irish Cider, which is their Bulmer's Irish Cider rebranded initially for the United Kingdom market, in Northern Ireland, then in London, and then in the rest of Great Britain, Spain and Bavaria. Sales exploded in 2005 and 2006, and the company had to bring forward expansion plans to meet forecast demand ...
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