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With the plain folks device, the propagandist can win the confidence of persons who resent or distrust foreign sounding, intellectual speech, words, or mannerisms." [ 19 ] For example, a politician speaking to a Southern United States crowd might incorporate words such as " Y'all " and other colloquialisms to create a perception of belonging.
A plain folks argument is one in which the speaker presents themselves as an average Joe — a common person who can understand and empathize with a listener's concerns. [ 2 ] [ 3 ] The most important part of this appeal is the speaker's portrayal of themselves as someone who has had a similar experience to the listener and knows why they may ...
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A toothpaste advert that claims that 99 percent of dentists would recommend the product is an example of how testimonial propaganda occurs in advertising. Similarly, companies or campaigns are known to use celebrities in endorsing different products through both traditional and modern advertising channels. [57]
In rhetoric, a glittering generality or glowing generality is an emotionally appealing phrase so closely associated with highly-valued concepts and beliefs that it carries conviction without supporting information or reason.
The ad’s release comes amid reports that sales of Bud Light have nosedived in the wake of its branding partnership with Mulvaney. Last Wednesday, Fox News Business interviewed bar owners and ...
For example, the Russian word, propaganda (пропаганда) has a neutral connotation in some cases, similar to the English word "promotion" (of an opinion or argument). Jacques Ellul , in one of the major books on the subject of propaganda, Propaganda: The Formation of Men's Attitudes , mentions white propaganda as an acknowledgment of ...
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