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Cutco is a brand of cutlery and kitchen accessories directly marketed to customers through in-home demonstrations by independent sales representatives who are mostly college students. [ 4 ] [ 5 ] More than 100 kitchen cutlery products are sold under the Cutco name, as well as a variety of kitchen utensils , cookware , sporting, and outdoor knives.
The company, alongside Alcoa, founded the Cutco brand of cutlery in 1949 under the company name Alcas (its name being an amalgamation of Alcoa and Case); Alcoa would purchase Case's stake in the company in 1972, and Alcas' management bought the company from Alcoa in 1982, and is now simply known as the Cutco Corporation. [4]
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Vector Marketing Corporation was founded in 1981 by Don Freda in Glenolden, Pennsylvania, as an independent seller of Cutco Cutlery products manufactured by the Alcas Corporation. [ 1 ] [ 2 ] It quickly became one of the top sellers of Cutco products, and in 1985, it was acquired by Alcas, which was struggling with sales following its split ...
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