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Rolex watch in original packaging. Rolex SA (/ ˈ r oʊ l ɛ k s /) is a Swiss watch brand and manufacturer based in Geneva, Switzerland. [2] Founded in 1905 as Wilsdorf and Davis by German businessman Hans Wilsdorf and his brother-in-law Alfred Davis in London, the company registered Rolex as the brand name of its watches in 1908 and became Rolex Watch Co. Ltd. in 1915.
The Rolex Oyster Perpetual Submariner is a line of sports watches designed for diving and manufactured by Rolex, resistant to water and corrosion. [1] The first Submariner was introduced to the public in 1954 at the Basel Watch Fair . [ 2 ]
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Some of their finest movements were made by Jean Aegler, who later became a business partner of Hans Wilsdorf, of Rolex. In 1904, the company introduced the VeriThin pocket watch movement, a new arrangement of components that allowed the movement to be made much thinner. The first Gruen wristwatches were introduced in 1908.
The Day-Date is one of Rolex's models made only in solid 18k yellow gold, 18k white gold, 18k everose gold (Rolex's version of 18k rose gold), and platinum (PT950). [ 3 ] [ citation needed ] It also is the only model offered with the "President" bracelet in matching precious metals.
This new model features a number of technical changes, such as Rolex's patented Parachrom hairspring as well as a larger Triplock crown (from the diver's watches). The new model also has several cosmetic changes, such as larger case, hands and hour markers and also a new bezel made using an extremely hard ceramic material that is designed to be ...
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