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Compare the Meerkat is an advertising campaign on British and Australian commercial television for comparethemarket.com, a price comparison website, part of BGL Group. The adverts feature Aleksandr Orlov, an animated anthropomorphic Russian meerkat (voiced by Simon Greenall , uncredited), and his family and friends.
On 5 January 2009, the company launched an advertising campaign featuring a CGI meerkat character named "Aleksandr Orlov" [8] who pleads with viewers looking for cheap car insurance to stop confusing his meerkat comparison website comparethemeerkat.com with comparethemarket.com, due to the similarity between the words meerkat and market. As ...
Compare the Market is perhaps best known for its marketing campaigns featuring meerkat characters Aleksandr Orlov and his Head of IT, Sergei. [12] The meerkat advertisements started with Aleksandr Orlov's mission to clear the confusion up for Australians who mistook his website comparethemeerkat.com.au for comparethemarket.com.au. [13]
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