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Mountain Hardwear was founded in 1993 in Richmond, California by a small group of former employees of Sierra Designs led by Jack Gilbert. Soon after, Mountain Hardwear's first sponsored athlete, Ed Viesturs, the first American to climb all fourteen 8,000 meter peaks, helped develop several of the company's products. [1]
The company sold clothing and gear from brands including The North Face, Arc'teryx, Mountain Hardwear, Marmot, Black Diamond Equipment, Petzl and Keen Footwear. At its peak, it was an important member of the mountain climbing equipment community—estimating that in 2012 82% of Americans climbing everest and 90% of Americans who climbed K2 had ...
The business was founded by Rick White in Brisbane in 1975. [2]By 2004, Mountain Designs was operating a factory, head office and factory outlet in Brisbane.It had 29 regular stores: three in Queensland, seven in New South Wales, six in Victoria, seven in Western Australia, one in South Australia, one in the Australian Capital Territory, and four in New Zealand.
Mountain Warehouse has grown from a stock clearance business selling only branded products to a business that sells mainly own brand clothing, footwear and equipment. [19] In 2004 own brands including Mountain Life, Parallel and Snapdragon made up 10% of the business's products but by 2007 own brand products made up 65%. [9]
A vacuum is the best insulator, but its use in clothing is impractical. Dry air is a practical insulator. Extreme cold weather clothing uses still dry air to insulate the body, [2] layers of loose air trapping material are most effective. The inner layers should conduct moisture away from the body.
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