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In his book "Understanding Media, The Extensions of Man", media theorist Marshall McLuhan suggested that "the medium is the message", and that all human artefacts and technologies are media. His book introduced the usage of terms such as "media" into our language along with other precepts, among them "global village" and "Age of Information".
Understanding Media: The Extensions of Man is a 1964 book by Marshall McLuhan, in which the author proposes that the media, not the content that they carry, should be the focus of study. He suggests that the medium affects the society in which it plays a role mainly by the characteristics of the medium rather than the content.
According to one taxonomy, the geography of media and communication involves four complementary aspects: places-in-media, media-in-places, media-in-spaces and spaces-in-media. [2] [22] Places-in-media are representations of place circulating in all sorts of media for all sorts of reasons, for example landscape paintings signifying the owner's ...
[14] More remarkably he asserts that "Soviet concern with media results is natural to any oral society where interdependence is the result of instant interplay of cause and effect in the total structure. Such is the character of a village, or since electric media, such is also the character of global village."
Geography as a discipline can be split broadly into three main branches: human geography, physical geography, and technical geography. [ 3 ] [ 24 ] Human geography largely focuses on the built environment and how humans create, view, manage, and influence space. [ 24 ]
In media studies, mass communication, media psychology, communication theory, and sociology, media influence and media effects are topics relating to mass media and media culture's effects on individual or an audience's thoughts, attitudes, and behavior. Whether it is written, televised, or spoken, mass media reaches a large audience.
Media literacy applies to different types of media, [2] and is seen as an important skill for work, life, and citizenship. [1] Examples of media literacy include reflecting on one's media choices, [3] identifying sponsored content, [4] recognizing stereotypes, [5] analyzing propaganda [6] and discussing the benefits, risks, and harms of media ...
[2] Charting a world map requires global knowledge of the Earth, its oceans, and its continents. From prehistory through the Middle Ages, creating an accurate world map would have been impossible because less than half of Earth's coastlines and only a small fraction of its continental interiors were known to any culture.