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The 1955 Dodge car lineup, consisting of the entry-level Coronet, Royal, and ornate Custom Royal, was a major departure for the company. Driven almost out of business in 1953 and 1954, the Chrysler Corporation was revived with a $250 million loan from Prudential and new models designed by Virgil Exner .
The Dodge Lancer is an automobile that was marketed in three unrelated versions by Dodge during the 1950s, 1960s, and 1980s. The first version debuted as a hardtop version of the full-sized 1955 Dodge , and was produced in that form until 1959.
The 1955 Coronet dropped to the lower end of the Dodge vehicle lineup, with the Wayfarer and Meadowbrook names no longer used and the Custom Royal added above the Royal, Lancer, and La Femme. Bodies were restyled with help from newly hired Virgil Exner to be lower, wider, and longer than the lumpy prewar style, which in turn generated a healthy ...
In each of these years the Custom Royal was the top trim level of the Dodge line, above the mid level Dodge Royal and the base level Dodge Coronet. [1] 2-Door Hardtop, 4-Door Hardtop and Convertible models were marketed under the name "Dodge Custom Royal Lancer". A La Femme option was available on 1955 and 1956 Dodge Custom Royal Lancer models. [2]
1955 Dodge Royal Lancer V-8 The 1956 Dodge Royal only saw detail changes. The introduction of the Dodge Custom Royal for the 1955 model year saw the Royal moved down to the intermediate trim level, above the now base-model Coronet. [1] The Royal Lancer name was applied to the 2-door hardtop model and Royal Sierra to the new station wagon models ...
Buick added Dagmars on its 1954 and 1955 models, in 1954 as part of the bumper assembly, and moved into the grille in 1955. Packard included large Dagmars on the bumper in 1955 and 1956 models. Full-sized Chevys in 1961 and 1963 also had small rubber Dagmars on the front bumper, and 1962 Ford Galaxie had small rubber Dagmars as an option.
The first use of the Kingsway name was in Canada for the 1940 model year (model D14), basically Dodge's rebadged version of the Plymouth. The base model came with one taillamp, one sunvisor and one windshield wiper - all on the driver's side. The body was Plymouth with Dodge nameplates, hood ornament and a grille that fit the Plymouth front end.
It replaced the Dodge B series of trucks and was eventually supplanted by the Dodge D series, introduced in 1961. Unlike the B series, which were closely related to Dodge's prewar trucks, the C series was a complete redesign. Dodge continued the "pilot house" tradition of high-visibility cabs with a wrap-around windshield introduced in 1955.
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