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The term "indie sleaze" was coined in 2021, the same year that the style became popular again through TikTok, by an Instagram account dedicated to the aesthetic, @indiesleaze, launched by a woman named Olivia V. [8] The term was inspired by indie music, the 2000s magazine Sleaze, and the Uffie lyric "I'll make your sleazy dreams come true."
Members of the scene subculture are referred to as scene kids, trendies, or scenesters. [3] Scene fashion consists of skinny jeans, bright-colored clothing, a signature hairstyle consisting of straight, flat hair with long fringes covering the forehead, and bright-colored hair dye. [ 4 ]
Soft girl or softie describes a youth subculture that emerged among Gen Z female teenagers around mid-to late-2019. Soft girl is a fashion style and a lifestyle, popular among some young women on social media, based on a deliberately cutesy, feminine look with a "girly girl" attitude.
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The same year, luxury fashion house Ports 1961 launched their fall/winter 2022 campagne which featured models Vittoria Ceretti and Bella Hadid in soft grunge inspired outfits taken on polaroid cameras. [9] During this time, the style was embraced by celebrities including Emma Chamberlain, [22] Doja Cat [23] and Olivia Rodrigo. [24]
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