Search results
Results from the WOW.Com Content Network
Audience theory offers explanations of how people encounter media, how they use it, and how it affects them. Although the concept of an audience predates modern media, [1] most audience theory is concerned with people’s relationship to various forms of media. There is no single theory of audience, but a range of explanatory frameworks.
Allowing the director to show the audience their vision, or help visualize the vision of the interview subject of a particular event is direct communication with the audience. Errol Morris implemented the use of reenactment footage in the documentary " The Thin Blue Line " where Morris visualized the events of a man who was falsely accused of ...
By categorizing the audience's motives for viewing a certain program, they aimed to understand any potential mass-media effects by classifying viewers according to their needs. [7] The audience motivations they were able to identify helped lay the groundwork for their research in 1972 and eventually uses and gratifications theory. [ 16 ]
Active audience theory is seen as a direct contrast to the Effects traditions, however, Jenny Kitzinger, professor of Communications at Cardiff University, argues against discounting the effect or influence media can have on an audience, acknowledging that an active audience does not mean that media effect or influence is not possible. [5]
(2) small, representative focus groups brought in to react to and discuss a pop culture text. (3) in-depth ethnographic participant observation of a given audience, in which, for example, a researcher actually lives with and observes the TV viewing habits of a household over a substantial period of time, or travels on the road with a rock band.
Rhetorical stance is the position or perspective that a writer or speaker adopts to convey a message to an audience. [ 1 ] It involves choices in tone, style, and language to persuade, inform, entertain, or engage the audience.
“The job of an actor is to go into a character and, like, melt into it — and make the audience believe you are this character,” continued Depp. “In order to do that, it’s important to ...
The audience design framework distinguishes between several kinds of audience types based on three criteria from the perspective of the speaker: known (whether an addressee is known to be part of a speech context), ratified (the speaker acknowledges the listener's presence in the speech context), or addressed (the listener is directly spoken to).