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Keds is an American brand known for its canvas shoes with rubber soles. Founded in 1916 by U.S. Rubber, its original shoe design was the first mass-marketed canvas-top sneaker. The brand was sold to Stride Rite in 1979, which was acquired by Wolverine World Wide in 2012. Since February 2023, Keds has been owned and operated by Designer Brands.
Stride Rite's first retail store was opened in 1972. The Sperry Top-Sider and Keds brand names were purchased from Uniroyal in 1979. Stride Rite purchased Toddler University in 1994. [4] During 2005 Stride Rite completed its acquisition of Saucony and in 2006 Stride Rite purchased Robeez. [5]
Fashion trends in the 1940s and 1950s saw PF Flyers expand from gyms and ball fields to become fashionable active footwear; its main competitors were Converse and Keds. "Everything you do is more fun with PF" read one 1947 magazine ad. PF styles ranged from high- and low-top sport shoes to oxfords and moccasins "for work, relaxation and play".
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In 1987, Jennifer Grey became known for dancing in Keds in the film Dirty Dancing, while TV characters like Kelly Kapowski from Saved by the Bell and Stephanie and D.J. Tanner on Full House wore ...
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