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It is related to cultural competence (the skills needed for effective communication with people of other cultures, which includes cross-cultural competence), and is sometimes regarded as the precursor to the achievement of cultural competence, but is a more commonly used term. On the individual level, cultural sensitivity is a state of mind ...
Cultural competence is a practice of values and attitudes that aims to optimize the healthcare experience of patients with cross cultural backgrounds. [7] Essential elements that enable organizations to become culturally competent include promoting diversity, being conscious of the dynamics inherent when cultures interact, having institutionalized cultural knowledge, and having developed ...
The study of cross-cultural communication is a global research area. As a result, cultural differences in the study of cross-cultural communication can already be found. For example, cross-cultural communication is generally considered part of communication studies in the US, but is emerging as a sub-field of applied linguistics in the UK.
Intercultural communication is a discipline that studies communication across different cultures and social groups, or how culture affects communication.It describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds.
Cross-cultural competence is not an end in itself, but is a set of variables that contribute to intercultural effectiveness. Whereas previous models have tended to emphasize subjective outcomes, focusing primarily on adjustment, outcomes of interest here include both subjective and objective outcomes. Objective outcomes, such as job performance ...
One problem that health communication seeks to address is the gap that has formed between health literacy and the use of health communication. [58] While the goal is that health communication will effectively lead to health literacy, issues such as the use of unexplained medical jargon, ill-formed messages, and often a general educational gap ...
Since the introduction of co-cultural theory in "Laying the foundation for co-cultural communication theory: An inductive approach to studying "non-dominant" communication strategies and the factors that influence them" (1996), Orbe has published two works describing the theory and its use as well as several studies on communication patterns and strategies based on different co-cultural groups.
CCP's goal is to advance the science of communication in order to improve health outcomes and save lives through programs such as knowledge management, social and behavior change communication, training and capacity building, strategic advocacy, Entertainment-Education and research and evaluation. [2]