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The Drive for Diversity (D4D) program is a development system instituted by the American auto racing league NASCAR.The program's purpose is to attract minority and female individuals to the sport, primarily as drivers, but also including ownership, sponsorship, and crew member roles, and to attract a more diverse audience to the sport.
While at the University of Iowa, she had the fourth-largest NIL deal size among all eligible college athletes at $3.1 million and the most sponsorship deals of any other woman in NCAA basketball.
Guy Harkless, SVP and GM of Champs Sports and Eastbay, offers insights to FN into its ongoing "Women Win" effort.
Women's professional sports are a relatively new phenomenon, having largely emerged within the latter part of the 20th century. Unlike amateur female athletes, professional female athletes are able to acquire an income which allows them to earn a living without requiring another source of income. In international terms, most top female athletes ...
Formula Woman, which was known as the Privilege Insurance Formula Woman Championship for sponsorship reasons, is a female-only one make racing series started in the UK.It was inspired by the lack of female drivers in other series and was created, amongst other reasons, to boost the female audience of the sport.
Joining forces with Charities Aid Foundation America, the Oregon-based company pledged $1.3 million to support organizations that reflect how each Athlete Think Tank member promotes a sense of ...
Rev Racing, short for Revolution Racing, is an auto racing team competing at the regional level of NASCAR. Owned by former Dale Earnhardt, Inc. president Max Siegel , the team primarily fields participants in the Drive for Diversity , an initiative to bring more minority and female drivers into the sport.
She competes full-time for Sam Pierce Racing in both the Trans-Am Series and USAC Silver Crown Series, driving the Nos. 02 and 26 Chevrolets respectively. [2] Bryson is best known for being the first female driver to advance to the A-Main feature race at the Chili Bowl Nationals , as well as the first woman to win a USAC National Series feature ...