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e.l.f. Beauty, Inc. is an American cosmetics brand based in Oakland, California.It was founded by Joseph Shamah and Scott Vincent Borba in 2004. [3] Items include bath and skin-care products, mineral-based makeup, professional tools, [4] eyeliners, lipstick, glosses, [5] [6] blushes, bronzers, brushes, and mascara, among others.
In its fiscal fourth quarter, e.l.f. reported that net sales increased 78% year-over-year to $187.4 million. This growth was primarily driven by strength across retail stores as well as e-commerce ...
These were distributed in about 300 department stores, including Nordstrom's Cosmetics Department. Sephora, and Fred Segal. By 2006 the products were also being sold in health food stores, Walgreens drug stores, and through the QVC/Home Shopping Network. [9] [10] [11] In 2007, Borba published a book, Makeup for Dummies. [12]
In September 2020, Keys announced plans to launch her own lifestyle brand, called Keys Soulcare. [5] The brand is a joint venture between Keys and cosmetics retailer e.l.f. cosmetics, [6] [7] the latter's chief marketing officer Kory Marchisotto acting as the president of Keys Soulcare.
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Makeup products go viral every day, but virality doesn't always equal greatness. But we can usually have faith when e.l.f. products gain attention on TikTok or Instagram, as the affordable beauty ...
ZIP code(s) 48185, 48186, 48187. Area code: 734: FIPS code: ... There are numerous Nature trails near Westland, Newburg lake is the nearest one to Westland.
If you spend $25 at E.L.F. online in March, you will get a free $25 Restaurant.com gift card, which normally sell for about $5. Use coupon code RDC2525 when checking out. Expires March 31, 2010.
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