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White-Westinghouse is an American home appliance brand used under license by trademark owner Westinghouse Licensing Corporation. [1] It was created in 1975 when White Consolidated Industries bought the Westinghouse Electric Corporation's major appliance business. White Consolidated Industries was in turn acquired by Electrolux in 1986. [2] [3]
In 1959, a new Westinghouse president decided to drop Furness, possibly because he wished to impose his own ideas on the company, and suggested getting a new, slightly younger spokeswoman. Despite some resistance from the company marketing department, he won out and Furness was released from her contract at the end of 1960.
Electrolux AB (Swedish: [ɛˈlɛ̂kːtrʊˌlɵks, ɛlɛktrʊˈlɵks]) is a Swedish multinational home appliance manufacturer, headquartered in Stockholm. [4] It is consistently ranked the world's second largest appliance maker by units sold, after Whirlpool .
To reflect this, the company renamed itself White Consolidated Industries (WCI) in 1964. WCI purchased Westinghouse's major appliance business in 1975, which resulted in creation of the White-Westinghouse brand name. [3] In 1979, WCI bought the Frigidaire appliance line from General Motors. [3] WCI was acquired by Electrolux in 1986. [4] [5]
4 Tips for Dealing With Uncomfortable Questions. There are many dreading their family's annual ugly sweater party because they'd rather not talk about their body. It can even be tempting to reach ...
White-Westinghouse was formed when White Consolidated Industries acquired the Westinghouse appliance unit in 1975. World's Fair time capsules: The company is also known for its time capsule contributions during the 1939 New York World's Fair and 1964 New York World's Fair. [citation needed] They also participated in the St. Louis World's Fair ...
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