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However, the reporter also pointed out that, in the case of household and car insurance, price comparison websites such as Moneysupermarket rarely include all products on the market and that price comparisons are consequently incomplete. [11] Also, in June 2007, Nixon acquired Cameron’s 47% stake in the business for £162 million. [6]
In later years as competitors Moneysupermarket.com, Go.Compare and Comparethemarket.com have entered the market, Confused.com has tried numerous different advertising vehicles. None have emulated the success of the initial campaign and Confused.com has slipped from the position of market leader to being the fourth largest car insurance ...
MoneySavingExpert.com is a British consumer finance information and discussion website, founded by financial journalist Martin Lewis in February 2003. The website's focus is to provide people with information on saving money in the form of deals, tips and journalistic articles, as well as techniques and strategies for exploiting loyalty schemes and incentive-based credit cards.
Comparethemarket allows customers to compare prices on a number of insurance products including car, home, van, life, pet, travel and over 50s insurance. It has also expanded in to the comparison of items that can be switched such as energy/utilities, broadband and digital TV, as well as a range of financial products such as loans, credit cards ...
Go Compare was established in November 2006 and is based in Newport, Wales. The company's founder was Hayley Parsons, who worked for Admiral Insurance for 14 years, [3] and was formerly head of business development at Confused.com. [4] Parsons was replaced as CEO by Jon Morrell following a takeover by insurance company esure in March 2015 [3]
Darwin was founded in 2019 and led by Sumit Bahukhandi. The company only sells through price comparison websites, initially Moneysupermarket, and is built in the Amazon Web Services cloud. It uses a different pricing model to other companies in the group, and acts as a test bed for new ideas. [21] [22] [23]
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