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  2. File : Advertising, how to plan an advertising campaign ...

    en.wikipedia.org/wiki/File:Advertising,_how_to...

    The metadata below describe the original scanning. Follow the "All Files: HTTP" link in the "View the book" box to the left to find XML files that contain more metadata about the original images and the derived formats (OCR results, PDF etc.).

  3. File:Marketing (IA yoa1954).pdf - Wikipedia

    en.wikipedia.org/.../File:Marketing_(IA_yoa1954).pdf

    Original file (1,275 × 1,650 pixels, file size: 54.62 MB, MIME type: application/pdf, 585 pages) This is a file from the Wikimedia Commons . Information from its description page there is shown below.

  4. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  5. Media strategy - Wikipedia

    en.wikipedia.org/wiki/Media_strategy

    Media strategy, specifically, is commonly applied in the public relations, marketing and advertising industries. By leveraging different forms of medium, media strategy could efficiently play a role in establishing customer relationships, building a brand image, and improving flattened sales revenue.

  6. Advertising adstock - Wikipedia

    en.wikipedia.org/wiki/Advertising_Adstock

    Advertising adstock or advertising carry-over is the prolonged or lagged effect of advertising on consumer purchase behavior. Adstock is an important component of marketing-mix models. The term "adstock" was coined by Simon Broadbent. [1] Adstock is a model of how the response to advertising builds and decays in consumer markets.

  7. Marketing management - Wikipedia

    en.wikipedia.org/wiki/Marketing_management

    More broadly, marketing managers work to design and improve the effectiveness of core marketing processes, such as new product development, brand management, marketing communications, and pricing. Marketers may employ the tools of business process re-engineering to ensure these processes are properly designed, and use a variety of process ...

  8. Advertising campaign - Wikipedia

    en.wikipedia.org/wiki/Advertising_campaign

    Guerrilla marketing is an advertising strategy which increases brand exposure through the use of unconventional campaigns which initiate social discussion and "buzz". This can often be achieved with lower budgets than conventional advertising methods, allowing small and medium-sized businesses the chance to compete against larger competitors.

  9. File:Strategy Graphic.pdf - Wikipedia

    en.wikipedia.org/wiki/File:Strategy_Graphic.pdf

    File:Strategy Graphic - For collaborative editing.svg File:Strategy Graphic - Empty template.svg This work was created by María Cruz , Ed Bland, Nicole Ebber , Shannon Keith, Jaime Anstee , Suzie Nussel..