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  2. Microsoft Excel - Wikipedia

    en.wikipedia.org/wiki/Microsoft_Excel

    Microsoft Excel is a spreadsheet editor developed by Microsoft for Windows, macOS, Android, iOS and iPadOS.It features calculation or computation capabilities, graphing tools, pivot tables, and a macro programming language called Visual Basic for Applications (VBA).

  3. Pricing strategies - Wikipedia

    en.wikipedia.org/wiki/Pricing_strategies

    Pricing strategies and tactics vary from company to company, and also differ across countries, cultures, industries and over time, with the maturing of industries and markets and changes in wider economic conditions. [2] Pricing strategies determine the price companies set for their products. The price can be set to maximize profitability for ...

  4. Robert L. Phillips - Wikipedia

    en.wikipedia.org/wiki/Robert_L._Phillips

    Robert Phillips is an American entrepreneur, academic and author. He was previously director of marketplace optimization sciences at Uber. [1] He is also founder of Nomis Solutions, a Silicon Valley company specializing in pricing science and practice for financial institutions.

  5. Marketing spending - Wikipedia

    en.wikipedia.org/wiki/Marketing_spending

    A classic decision that hinges on fixed marketing costs versus variable marketing costs is the choice between engaging third-party contract sales representatives versus an in-house sales force. Hiring a salaried – or predominantly salaried – sales force entails more risk than the alternative because salaries must be paid even if the firm ...

  6. Spreadsheet - Wikipedia

    en.wikipedia.org/wiki/Spreadsheet

    Example of a spreadsheet holding data about a group of audio tracks. A spreadsheet is a computer application for computation, organization, analysis and storage of data in tabular form. [1] [2] [3] Spreadsheets were developed as computerized analogs of paper accounting worksheets. [4] The program operates on data entered in cells of a table.

  7. Customer acquisition cost - Wikipedia

    en.wikipedia.org/wiki/Customer_acquisition_cost

    MCC = total marketing cost for acquiring customers (not regular customers) W = wages connected with sales and marketing; S = all the marketing and sales associated software cost (inc. E-Commerce-Platform, automated marketing, A / B-testing, analytics etc.) PS = every additional professional service in marketing / sales (Designer, consultant, etc.)

  8. Construction estimating software - Wikipedia

    en.wikipedia.org/wiki/Construction_estimating...

    A handwritten spreadsheet. A basic estimating spreadsheet. Cost estimators used columnar sheets of paper to organize the take-off and the estimate itself into rows of items and columns containing the description, quantity and the pricing components. Some of these were similar to accounting ledger paper.

  9. Cost per lead - Wikipedia

    en.wikipedia.org/wiki/Cost_per_lead

    Cost per lead, often abbreviated as CPL, is an online advertising pricing model, where the advertiser pays for an explicit sign-up from a consumer interested in the advertiser's offer. It is also commonly called online lead generation .