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For example, a Facebook user can link their email account to their Facebook to find friends on the site, allowing the company to collect the email addresses of users and non-users alike. [216] Over time, countless data points about an individual are collected; any single data point perhaps cannot identify an individual, but together allows the ...
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The ad exchange picks the winning bid and informs both parties. The ad exchange then passes the link to the ad back through the supply side platform and the publisher's ad server to the user's browser, which then requests the ad content from the agency's ad server. The ad agency can thus confirm that the ad was delivered to the browser. [56]
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Ad positioning is determined by factors like the highest bid and keyword relevance, ensuring you see ads that matter to you while helping advertisers connect with their target audience effectively.Consider a scenario where a national restaurant chain, a frozen foods company, and a local pizza parlor bid for the keyword "pizza" in the ad auction.
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