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Radio stations today generally run their advertising in clusters or sets, scattered throughout the broadcasting hour. Studies show that the first or second commercial to air during a commercial break has higher recall than those airing later in the set. [29] Nielsen Audio is one of the primary providers of ratings data in the United States ...
Due to the lack of a visual aspect, radio advertising attempts to create imagery in the consumer's mind. Radio advertising is also extremely effective at reinforcing messages encountered in other channels (such as television). [25] A familiar jingle or voice associated with a brand enhances brand and ad awareness, ultimately increasing brand ...
Unlike the other examples, neither station had a pre-existing newscast at the time; WUTR's original news department was closed in 2003 by previous owner Clear Channel Communications as a cost-saving measure, and WFXV had never aired local news programming at all. Its slate included early and late evening newscasts on WUTR, an encore of WUTR's ...
The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to advertise the product, [7] [8] is affected by the environment surrounding the product, [9] the results of marketing research and market research, [10] [11] and the characteristics of the product's target market. [12]
Also AM radio or AM. Used interchangeably with kilohertz (kHz) and medium wave. A modulation technique used in electronic communication where the amplitude (signal strength) of the wave is varied in proportion to that of the message signal. Developed in the early 1900s, this technique is most commonly used for transmitting an audio signal via a radio wave measured in kilohertz (kHz). See AM ...
Clear channel may refer to: iHeartMedia, a US broadcasting company formerly known as Clear Channel Communications. Clear Channel Outdoor, an advertising company formerly a subsidiary of iHeartMedia. Clear-channel station, a regulatory category of AM broadcast stations in North America.
Advertising management is a career path in the advertising or marketing industries. Advertising and promotions managers may work for an agency, a public relations firm, a media outlet, or may be hired directly by a company to work in their in-house agency where they would take responsibility for communications designed to develop the company's ...
[8] Within a decade, advertising on radio climbed to nearly 18 or 19 minutes per hour. [when?] On prime-time television, the standard until 1982 was no more than 9.5 minutes of advertising per hour, but today it is between 14 and 17 minutes. With the introduction of the shorter 15-second-spot the total amount of ads increased even more.