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Secondary research, also known as desk research, is a research method that involves compiling existing data sourced from a variety of channels. This includes internal sources (e.g.in-house research) or, more commonly, external sources (such as government statistics, organizational bodies, and the internet).
Secondary research is a very common research method, used in lieu of collecting your own primary data. It is often used in research designs or as a way to start your research process if you plan to conduct primary research later on.
Secondary market research refers to any data that comes from third-party sources. But no matter which type of research you conduct, it can be a complicated undertaking. You need to consider the outcomes you want to achieve and plan your research methods upfront.
By definition, secondary market research uses pre-existing data collected or published by a third party. It’s mainly used to establish key facts about a market, product, or service. It’s also known as desk-based research, and all you need is an internet connection to get started.
In the dynamic marketing, secondary research is a guiding light for companies seeking to make informed business decisions. It helps identify market trends, consumer preferences, and competitor analysis.
Ideally, you should undertake secondary market research before primary research. It provides an overview of a target audience, demand for products, the competition, and the typical price points for similar products and services.
Discover the key methods and sources for secondary market research. Learn how to leverage existing data to gain valuable insights.