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Unwrap the season's magic with American Girl! Discover new dolls, accessories, and holiday gifts that make every moment special. Shop now for festive fun!
Create unforgettable memories at American Girl® stores! Enjoy our dining services, doll hair salon, birthday party packages, special events, and more.
Find your inner star. Shop large 18-inch dolls and baby dolls from American Girl®! Browse our popular collections from Historical Characters to our latest Girl of the Year™.
Shop fashions designed to inspire! American Girl® has it all: dolls and girl clothing, matching outfits, style accessories, pajama sets, and so much more.
Discover the best American Girl® dolls for any age range, from Bitty Baby® to historical characters. Shop dolls by age for the perfect friend at every stage!
Visit American Girl® New York for the ultimate in-store experiences! From ear piercing and salon services to all-inclusive parties, create unforgettable memories together at 75 Rockefeller Plaza.
Over 36 million of our dolls have been sold through the company’s catalogue, retail stores, and website since 1986. Our retail stores have welcomed over 114 million visitors and are recognized as premier models for experiential retail. Americangirl.com receives more than 27 million visits per year.
American Girl® offers so many ways to surprise her—everything from baby dolls to 18-inch large dolls, from page-turning books to award-winning playsets. Celebrate in style with birthday clothing for girls, including matching outfits for dolls, too.
Shop American Girl's new arrivals! Explore our latest doll clothing, furniture, and pet sets for our historical characters, Bitty Baby, and more.
American Girl® collector doll series. AG Rewards™ members enjoy exclusive early access to our new American Girl® collector 18-inch dolls. These special dolls arrive studded in Swarovski® crystals, lovingly detailed with the finest accessories, and include a certificate of authenticity.