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Brand licensing is a well-established business, in both patents and trademarks.A concept established in British business, the world's first licensed character was a soft toy of Peter Rabbit, a fictional character created by Beatrix Potter and patented in 1903, to be sold alongside the first public edition of The Tale of Peter Rabbit.
Authentic Brands Group LLC (ABG) is an American brand management company headquartered in New York City. Its holdings include various apparel, athletics, and entertainment brands, which it partners with other companies to license and merchandise . [ 2 ]
Paramount Consumer Products (formerly Nickelodeon & Viacom Consumer Products, then ViacomCBS Consumer Products) is the retailing and licensing division of Paramount Global. The department is in charge of merchandising for Paramount-owned brands. As of 2015, the division was valued at $3 billion. [4]
Vice programs will remain on streaming service Hulu in the U.S. after Vice Distribution, the global distribution arm of the youth-skewing media brand, renewed its licensing partnership with the ...
Original logo used until 2020. CPLG once represented licensors across three divisions: entertainment, sport, and design. Entertainment brands included Elvis, [2] Spider-Man, Peanuts, World Wide Wrestling, Bob the Builder, Sesame Street, LazyTown, Star Trek, Felix the Cat, and Where's Waldo.
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DCP concluded a consumer products master licensing agreement for Indochina, including Vietnam, Cambodia and Laos in May, with East Media Holdings Inc.'s EMHI Licensing Inc. [24] On September 26, the Disney Jeans brand was launched in India under license to Indus Clothing, who planned to open 30 Disney Jean stores by the end of 2007. [25]
License Global magazine listed the company as one of the most influential brands of the 2010s in its December 2020 summary of the brands of the decade list. [2] In early 2021, it was announced that The Smiley Company had produced a short film about the history of the Smiley in the run-up to the 50th anniversary since it was created by Franklin ...