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Brand licensing is a well-established business, in both patents and trademarks.A concept established in British business, the world's first licensed character was a soft toy of Peter Rabbit, a fictional character created by Beatrix Potter and patented in 1903, to be sold alongside the first public edition of The Tale of Peter Rabbit.
In late 1985, Thatcher set up an exclusive licensing agreement with Deckers Corporation to manufacture and distribute Teva sandals. Deckers eventually obtained exclusive rights to Teva, including US patent #4,793,075 for the basic design and a trademark for the brand name. The sandal was redesigned, creating the "Universal Strapping System".
Authentic Brands Group LLC (ABG) is an American brand management company headquartered in New York City. Its holdings include various apparel, athletics, and entertainment brands, which it partners with other companies to license and merchandise. [2]
DCP concluded a consumer products master licensing agreement for Indochina, including Vietnam, Cambodia and Laos in May, with East Media Holdings Inc.'s EMHI Licensing Inc. [24] On September 26, the Disney Jeans brand was launched in India under license to Indus Clothing, who planned to open 30 Disney Jean stores by the end of 2007. [25]
A typical co-branded restaurant that offers products from two or more of the company's brands (in this case, Taco Bell and KFC) Brand alliances is a branding strategy used in a business alliance. Brand alliances are divided into three types. Cobrands Main article: Co-branding Cobrands are the usage of two or more brands on one certain product. For example, Dell computers carry three brands on ...
Hollywood's top music label Universal Music Group and TikTok agreed to a new licensing agreement following a months-long dispute that eliminated the songs of top artists, including Taylor Swift ...
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In 2021, the agreements between brand owners and films and television programs were worth more than US$20 billion. [ 5 ] While references to brands (real or fictional) may be voluntarily incorporated into works to maintain a feeling of realism or be a subject of commentary, [ 6 ] product placement is the deliberate incorporation of references ...
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