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Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
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APA style (also known as APA format) is a writing style and format for academic documents such as scholarly journal articles and books. It is commonly used for citing sources within the field of behavioral and social sciences, including sociology, education, nursing, criminal justice, anthropology, and psychology.
Marketing management is the strategic organizational discipline that focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of marketing resources and activities.
Full citations are collected in footnotes or endnotes, or in alphabetical order by author's last name, under a "references", "bibliography", or "works cited" heading at the end of the text. This style of citation was a type of referencing used on Wikipedia until September 2020, when a community discussion reached a consensus to deprecate this ...
The best-known author-level measures include total citations and the h-index. [16] Each measure has advantages and disadvantages, [17] spanning from bias to discipline-dependence and limitations of the citation data source. [18] Counting the number of citations per paper is also employed to identify the authors of citation classics. [19]
In taxonomy, an author citation refers to the person or group of people who validly published a taxon. The rules and formats of author citations vary in each discipline: Author citation (botany) Author citation (zoology) More generally, "author citation" may also refer to author-date referencing, a type of parenthetical referencing
These are used together with full citations, which are listed in a separate "References" section or provided in an earlier footnote. Forms of short citations used include author-date referencing (APA style, Harvard style, or Chicago style), and author-title or author-page referencing (MLA style or Chicago style). As before, the list of ...
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