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In rhetoric, a glittering generality or glowing generality is an emotionally appealing phrase so closely associated with highly-valued concepts and beliefs that it carries conviction without supporting information or reason. Such highly valued concepts attract general approval and acclaim.
Glittering generalities Glittering generalities are emotionally appealing words that are applied to a product or idea, but present no concrete argument or analysis. This technique has also been referred to as the PT Barnum effect. (e.g., the advertising campaign slogan "Ford has a better idea!") Guilt by association or Reductio ad Hitlerum
While rhetorical critics identify these terms as ideographs, political leaders viewed each other's terms as "glittering generalities," as Lincoln first identified his opponent's words. [11] In addition to practitioners, corporate marketing and political consulting use key terms in this way, concentrating on the image and branding of terms.
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Public reading of the anti-Semitic newspaper Der Stürmer, Worms, Nazi Germany, 1935. Propaganda is a form of persuasion that is often used in media to further some sort of agenda, such as a personal, political, or business agenda, by evoking an emotional or obligable response from the audience. [1]
James Montgomery Flagg’s famous “Uncle Sam” propaganda poster, made during World War I. Propaganda is communication that is primarily used to influence or persuade an audience to further an agenda, which may not be objective and may be selectively presenting facts to encourage a particular synthesis or perception, or using loaded language to produce an emotional rather than a rational ...
The Institute for Propaganda Analysis (IPA) was a U.S.-based organization operating from 1937 to 1942, composed of social scientists, opinion leaders, historians, educators, and journalists.
For the occasion, Beyoncé wore a glittering gold bodycon gown, with white Western embroidery details all over. To match, she added sequined opera gloves and Lorraine Schwartz jewelry.