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As the mod subculture grew in London during the early-to-mid-1960s, tensions arose between the mods, often riding highly decorated motor scooters, and their main rivals, the rockers, a British subculture who favoured rockabilly, early rock'n'roll, motorcycles and leather jackets, and considered the mods effeminate because of their interest in ...
During the mid-1960s, Mod girls wore very short miniskirts, tall, brightly colored go-go boots, monochromatic geometric print patterns such as houndstooth, and tight fitted, sleeveless tunics. Flared trousers and bell bottoms appeared in 1964 as an alternative to capri pants , and led the way to the hippie period introduced in the 1960s.
The mod subculture was centred on fashion and music, and many mods wore parkas and rode scooters. Mods wore suits and other cleancut outfits, and listened to music genres such as modern jazz , soul , Motown , ska and British blues-rooted bands like the Yardbirds , the Small Faces , and later the Who and the Jam .
Peacock revolution fashion reached the United States around 1964 with the beginning of the British Invasion, entering major fashion publications including GQ by 1966. Clothes were often sold in boutiques marked "John Stephen of Carnaby Street" and in department stores including Abraham & Straus , Dayton's , Carson Pirie Scott and Stern's .
John Stephen (28 August 1934 – 1 February 2004), dubbed by the media the £1m Mod and the King Of Carnaby Street, was one of the most important fashion figures of the 1960s. [ 1 ] Stephen was the first individual to identify and sell to the young menswear mass market which emerged in the late 1950s and early 1960s.
Mod fashion is one of the most distinguishable of vintage styles thanks to its colorful prints, jaw-dropping hemlines and innovative designs that until the 1960s, had never been considered fashionable
Dame Barbara Mary Quant CH DBE FCSD RDI (11 February 1930 – 13 April 2023) was a British fashion designer and icon. [2] [3] She became an instrumental figure in the 1960s London-based Mod and youth fashion movements, and played a prominent role in London's Swinging Sixties culture.
Elements of the mod subculture include fashion (often tailor-made suits); music (including soul, rhythm and blues, ska, jazz, and later splintering off into rock and freakbeat after the peak Mod era); and motor scooters (usually Lambretta or Vespa). The original mod scene was associated with amphetamine-fuelled all-night dancing at clubs. [140]
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