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Unconscious bias or implicit bias The underlying attitudes and stereotypes that people unconsciously attribute to another person or group of people that affect how they understand and engage with them. Many researchers suggest that unconscious bias occurs automatically as the brain makes quick judgments based on past experiences and background ...
The critical limitation of unconscious bias is that it is a concept, a state of mind, and therefore not consciously or intentionally displayed. The only way unconscious biases are manifested is through the subtle messages individuals send—typically, micro-inequities affect the performance of others.
Mandi Woodruff-Santos, YF Contributor, Cohost of Brown Ambition Podcast, joins Yahoo Finance Live to discuss fair wages for women and ways companies can address the bias against women regarding wages.
The bias can be mitigated by having managers find common ground with the employee, thus priming the manager to see the employee as part of their in-group. [10] Firms can also counter the bias through implicit bias training and by having hiring and promotions be a data and metrics driven process.
“Implicit bias contributes to the problem of racism, but racism is bigger than just implicit bias,” says Tatum. Implicit bias is the subliminal prejudice that can lead to racism.
According to a meta-analysis of 17 implicit bias interventions, counterstereotype training is the most effective way to reduce implicit bias. [14] In the area of gender bias, techniques such as imagining powerful women, hearing their stories, and writing essays about them have been shown to reduce levels of implicit gender bias on the IAT. [15]
Unconscious cognitive bias (including confirmation bias) in job recruitment affects hiring decisions and can potentially prohibit a diverse and inclusive workplace. There are a variety of unconscious biases that affects recruitment decisions but confirmation bias is one of the major ones, especially during the interview stage. [134]
A self-serving bias is any cognitive or perceptual process that is distorted by the need to maintain and enhance self-esteem, or the tendency to perceive oneself in an overly favorable manner. [1] It is the belief that individuals tend to ascribe success to their own abilities and efforts, but ascribe failure to external factors. [ 2 ]