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  2. Profit maximization - Wikipedia

    en.wikipedia.org/wiki/Profit_maximization

    Using the diagram illustrating the total cost–total revenue perspective, the firm maximizes profit at the point where the slopes of the total cost line and total revenue line are equal. [4] An increase in fixed cost would cause the total cost curve to shift up rigidly by the amount of the change. [ 4 ]

  3. A Behavioral Theory of the Firm - Wikipedia

    en.wikipedia.org/wiki/A_Behavioral_Theory_of_the...

    The virtual assembly of the firm, with the decision-making process as the unit, for the purpose of predicting their behaviour is highly questioned by critics. There has also been staunch support for profit maximization rather than satisficing behaviour, which is one of the core elements of the model. [13]

  4. Structure–conduct–performance paradigm - Wikipedia

    en.wikipedia.org/wiki/Structure–conduct...

    The structure–conduct–performance (SCP) paradigm, first published by economists Edward Chamberlin and Joan Robinson in 1933 [1] and subsequently developed by Joe S. Bain, is a model in industrial organization economics that offers a causal theoretical explanation for firm performance through economic conduct on incomplete markets.

  5. Theory of the firm - Wikipedia

    en.wikipedia.org/wiki/Theory_of_the_firm

    Managerial theories of the firm, as developed by William Baumol (1959 and 1962), Robin Marris (1964) and Oliver E. Williamson (1966), suggest that managers would seek to maximise their own utility and consider the implications of this for firm behavior in contrast to the profit-maximising case. (Baumol suggested that managers’ interests are ...

  6. Satisficing - Wikipedia

    en.wikipedia.org/wiki/Satisficing

    Satisficing is a decision-making strategy or cognitive heuristic that entails searching through the available alternatives until an acceptability threshold is met, without necessarily maximizing any specific objective. [1]

  7. Monopolistic competition - Wikipedia

    en.wikipedia.org/wiki/Monopolistic_competition

    The company maximises its profits and produces a quantity where the company's marginal revenue (MR) is equal to its marginal cost (MC). The company is able to collect a price based on the average revenue (AR) curve. The difference between the company's average revenue and average cost, multiplied by the quantity sold (Qs), gives the total profit.

  8. Okishio's theorem - Wikipedia

    en.wikipedia.org/wiki/Okishio's_theorem

    Okishio's theorem is a theorem formulated by Japanese economist Nobuo Okishio.It has had a major impact on debates about Marx's theory of value.Intuitively, it can be understood as saying that if one capitalist raises his profits by introducing a new technique that cuts his costs, the collective or general rate of profit in society goes up for all capitalists.

  9. Cost curve - Wikipedia

    en.wikipedia.org/wiki/Cost_curve

    The total cost curve, if non-linear, can represent increasing and diminishing marginal returns.. The short-run total cost (SRTC) and long-run total cost (LRTC) curves are increasing in the quantity of output produced because producing more output requires more labor usage in both the short and long runs, and because in the long run producing more output involves using more of the physical ...