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Commercial art is the art of creative services, referring to art created for commercial purposes, primarily advertising. Commercial art uses a variety of platforms (magazines, websites, apps, television, etc.) for viewers with the intent of promoting the sale and interest of products, services, and ideas. [ 1 ]
[citation needed] These signs can be images, words, fonts, colors, or slogans. The underlying level is made up of hidden meanings. The combination of images, words, colors, and slogans must be interpreted by the audience or consumer. [157] The "key to advertising analysis" is the signifier and the signified.
The modern use of the phrase is generally attributed to Fred R. Barnard. Barnard wrote this phrase in the advertising trade journal Printers' Ink, promoting the use of images in advertisements that appeared on the sides of streetcars. [6] The December 8, 1921, issue carries an ad entitled, "One Look is Worth A Thousand Words."
Illustration by Jessie Willcox Smith (1863–1935). An illustration is a decoration, interpretation, or visual explanation of a text, concept, or process, [1] designed for integration in print and digitally published media, such as posters, flyers, magazines, books, teaching materials, animations, video games and films.
A Japanese visual dictionary (1887). A visual dictionary is a dictionary that primarily uses pictures to illustrate the meaning of words. [1] Visual dictionaries are often organized by themes, instead of being an alphabetical list of words. For each theme, an image is labeled with the correct word to identify each component of the item in question.
Graphic art mostly includes calligraphy, photography, painting, typography, computer graphics, and bindery. It also encompasses drawn plans and layouts for interior and architectural designs. [1] In museum parlance "works on paper" is a common term, covering the various types of traditional fine art graphic art.
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Cover art can include various things such as logos, symbols, images, colors, or anything that represents what is being sold or advertised. [ 1 ] The art has a commercial function (i.e., to promote the product it is displayed on), but can also have an aesthetic function, and may be artistically connected to the product (such as with art by, or ...