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The journal's emphasis is on the "ethics" of business ethics, with the goal of promoting dialogue between diverse publics, both academic and civil society. The editors encourage a broad scope, and the JBE publishes original articles from a wide variety of methodological and disciplinary perspectives concerning ethical issues related to business ...
Over the years, the journal published several influential articles that have shaped the discourse in business strategy. [4] [5] Notable contributions include: Aaker, D.A. (1992). "The Value of Brand Equity". Journal of Business Strategy. 13 (4): 27– 32. doi:10.1108/eb039503. Allee, V. (2000). "Reconfiguring the Value Network". Journal of ...
This is a list of peer-reviewed, academic journals in the field of ethics. Note : there are many important academic magazines that are not true peer-reviewed journals. They are not listed here.
The term 'business ethics' came into common use in the United States in the early 1970s. By the mid-1980s at least 500 courses in business ethics reached 40,000 students, using some twenty textbooks and at least ten casebooks supported by professional societies, centers and journals of business ethics.
Branding was more widely used in the 19th century, following the industrial revolution, and the development of new professions like marketing, manufacturing and business management formalized the study of brands and branding as a key business activity. [2] Branding is a way of differentiating product from mere commodities, and therefore the use ...
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
Value-oriented framework, analyzing ethical problems on the basis of the values which they infringe (e.g. honesty, autonomy, privacy, transparency).An example of such an approach is the American Marketing Association Code of Ethics.
The journal is abstracted and indexed in the Social Sciences Citation Index, ProQuest, EBSCO databases, and POIESIS: Philosophy Online Serials.According to the Journal Citation Reports, it has a 2018 impact factor of 2.919, ranking it 57th out of 147 journals in the category "Business" [3] and 3rd out of 54 journals in the category "Ethics".