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Over the years, the journal published several influential articles that have shaped the discourse in business strategy. [4] [5] Notable contributions include: Aaker, D.A. (1992). "The Value of Brand Equity". Journal of Business Strategy. 13 (4): 27– 32. doi:10.1108/eb039503. Allee, V. (2000). "Reconfiguring the Value Network". Journal of ...
The International Journal of Business Communication is a quarterly peer-reviewed academic journal covering the field of business communication. The editors-in-chief are Jacqueline and Milton Mayfield ( Texas A&M International University ).
Branding was more widely used in the 19th century, following the industrial revolution, and the development of new professions like marketing, manufacturing and business management formalized the study of brands and branding as a key business activity. [2] Branding is a way of differentiating product from mere commodities, and therefore the use ...
Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
Business communication is the act of information being exchanged between two-parties or more for the purpose, functions, goals, or commercial activities of an organization. [1] Communication in business can be internal which is employee-to-superior or peer-to-peer, overall it is organizational communication.
Business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments, and institutions). It allows them to sell products or services to other companies or organizations, who either resell them, use them in their products or services, or use them to support their work.
The journal is abstracted and indexed in Scopus, EBSCO databases, ERIC, ProQuest databases, and the Social Sciences Citation Index.According to the Journal Citation Reports, its 2018 impact factor is 0.900, ranking it 77th out of 88 journals in the category "Communication" [1] and 129th out of 147 journals in the category "Business". [2]
The role of a branding agency is to create, plan, measure, and manage branding strategies for clients, including support in advertising and other forms of promotion. Branding is the process of developing a company's brand, including name, identity system, brand architecture, and messaging platform. These aspects will lead to the development of ...