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In 1987, Woolworths launched the "Fresh Food People" campaign after implementing new company protocols for their fresh food departments. [9] The slogan changed slightly in 2012 to "Australia's Fresh Food People" to promote the fact that 96% of fresh produce sold in Woolworths supermarkets is grown in Australia. [26]
The company supplies groceries, promotional materials, and other things to a large number of locally-owned Australian supermarkets and a few other brands like Foodland and Friendly Grocer. Collectively, it is the fourth-biggest competitor in major Australian supermarkets, after Coles, Woolworths and Aldi. There are 1,400 independently owned IGA ...
In August 2023, Woolworths introduced Member Prices, giving Everyday Rewards members access to offers and lower prices on certain products in-store and online. [24] In February 2024, Everyday Rewards replaced Onecard as the loyalty scheme at Countdown and Woolworths supermarkets in New Zealand. [25]
Woolworths Food Retail includes Woolworths Supermarkets and Metro Woolworths Supermarkets – The company's premier supermarket chain, which operates in every Australian state and territory. The supermarkets are often colloquially known as "Woolies" and have used the slogan 'The Fresh Food People' since 1987.
Logo used until 2017. Woolworths Group Limited is an Australian multinational retail and finance company, primarily known for the operation of its retail chain Woolworths Supermarkets across Australia, Woolworths (previously known as Countdown) in New Zealand and its discount department store Big W.
Safeway and Safeway Liquor branding in use before being converted to Woolworths and BWS in May 2017 at Pacific Epping Shopping Centre in Epping, Victoria. Australian Safeway Pty Ltd (trading as Safeway Supermarkets) was a chain of supermarkets in Australia from 1963 to 2017.
Flemings (NSW) - one store was in existence and was located in Jannali, Sydney). This store closed in 2020 and moved up the street and into a former IGA store where it trades as Woolworths Metro. Food For Less - chain of supermarkets located in New South Wales and Queensland. The last store was at Beresfield, NSW, now re-branded Woolworths.
Woolworths Metro, styled as simply Metro, is a subsidiary chain of small retail stores owned and operated by Woolworths Supermarkets in Australia. Metro specialises in "grab and go" food, ready made meals , beverages and other goods, as well as a range of in-demand local and imported products.
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