Search results
Results from the WOW.Com Content Network
Brand management aims to create an emotional connection between products, companies and their customers and constituents. Brand managers & Marketing managers may try to control the brand image. [2] Brand managers create strategies to convert a suspect to prospect, prospect to buyer, buyer to customer, and customer to brand advocates.
Marketing to health-care providers takes three main forms: activity by pharmaceutical sales representatives, provision of drug samples, and sponsoring continuing medical education (CME). [1] The use of gifts, including pens and coffee mugs embossed with pharmaceutical product names, has been prohibited by PHRMA ethics guidelines since 2008.
The healthcare technology management professional's purpose is to ensure that equipment and systems used in patient care are operational, safe, and properly configured to meet the mission of the healthcare; that the equipment is used in an effective way consistent with the highest standards of care by educating the healthcare provider, equipment user, and patient; that the equipment is ...
The article Alliance HealthCare Services Unveils New Brand Identity and Launches New Website originally appeared on Fool.com. Try any of our Foolish newsletter services free for 30 days .
In marketing, a marketing plan is created to guide businesses on how to communicate the benefits of their products to the needs of potential customer. The situation analysis is the second step in the marketing plan and is a critical step in establishing a long term relationship with customers. [3] The parts of a marketing plan are: Introduction
"The patient care process, which must be consistent with the patient care processes of the other health care providers, consists of: an assessment of the patient's drug-related needs, a care plan to meet the specific needs of the patient, and; a follow-up evaluation to determine the impact of the decisions made and actions taken." [2]
Where brand development is light: Study the advertising and promotion history of the brand. After uncovering our weaknesses, develop a plan that can be applied to this local sore spot. Outline this plan in detail for the division manager. Prepare sales helps and all other necessary material for carrying out the plan.
Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!