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  2. Ana Paula Arósio - Wikipedia

    en.wikipedia.org/wiki/Ana_Paula_Arósio

    In 2004, Ana Paula won the best supporting actress award for the film Celeste & Estrela, directed by Betse de Paula, in the 3rd Film Festival of Varginha. [citation needed] In 2005, she acted in the Brazilian film O Coronel e o Lobisomem, directed by Maurício Farias, alongside Brazilian actors Selton Mello e Diogo Vilela.

  3. Marketing effectiveness - Wikipedia

    en.wikipedia.org/wiki/Marketing_effectiveness

    Marketing management plays a crucial role in shaping business strategies, influencing consumer behavior, and driving sales growth. It involves the planning, implementation, coordination, and control of all marketing activities within an organization to achieve its goals.

  4. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    The correct arrangement of marketing mix by enterprise marketing managers plays an important role in the success of a company's marketing: [7] Develop strengths and avoid weaknesses; Strengthen the competitiveness and adaptability of enterprises; Ensure the internal departments of the enterprise work closely together

  5. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  6. AIDA (marketing) - Wikipedia

    en.wikipedia.org/wiki/AIDA_(marketing)

    The AIDA marketing model is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move through a series of steps or stages when they make purchase decisions. These models are linear, sequential models built on an assumption that consumers move through a series of cognitive ...

  7. Retail marketing - Wikipedia

    en.wikipedia.org/wiki/Retail_marketing

    Another relationship of relationship marketing middlemen is the relationship between market and intermediary in the process of corporate marketing is playing the intermediary role between suppliers and customers, in the current increasingly fierce market competition, more important distribution channels for enterprises, but for retail ...

  8. Marketing management - Wikipedia

    en.wikipedia.org/wiki/Marketing_management

    Marketing managers are often responsible for influencing the level, timing, and composition of customer demand. In part, this is because the role of a marketing manager (or sometimes called managing marketer in small- and medium-sized enterprises) can vary significantly based on a business's size, corporate culture, and industry context. For ...

  9. Blue Ocean Strategy - Wikipedia

    en.wikipedia.org/wiki/Blue_Ocean_Strategy

    It is argued that rather than a theory, blue ocean strategy is an extremely successful attempt to brand a set of already existing concepts and frameworks with a highly "sticky" idea. [51] Many of the book's key concepts were previously covered in Competing For The Future by Gary Hamel and C.K. Prahalad, which was published in 1996. [52]

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