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The first advert to be shown on ITV in the UK was an advert for S.R. Toothpaste on 22 September 1955. [24] On 1 July 2000, TV broadcasters began requiring commercials to be delivered to them in widescreen, an event referred to as C-Day in industry promotion of the change.
In 1989, two ITV companies, Central Independent Television and Anglia Television, became the first to have a joint sales team via a single organisation to deal with advertising, which allowed for reduced operational costs and a larger number of potential customers. By 1992, areas with "sales houses" were reported as having the highest rates of ...
In Asia, the first TV ad broadcast appeared on Nippon Television in Tokyo on August 28, 1953, advertising Seikosha (subsequently Seiko); it also displayed a clock with the current time. [10] The television market has grown to such an extent that it was estimated to reach $69.87 billion for TV ad spending in the United States for 2018. [11]
The history of ITV, the United Kingdom and Crown Dependencies "Independent Television" commercial network, goes back to 1955. [1]Independent Television began as a network of independently-owned regional companies that were both broadcasters and programme makers, beginning with four companies operating six stations in three large regions in 1955–1956, and gradually expanding to 17 stations in ...
The first six franchises were awarded in 1954 for London, the Midlands and the North of England, with separate franchises for Weekdays and Weekends. [1] The first ITV service to launch was London's Associated-Rediffusion on 22 September 1955, [2] with the Midlands and North services launching in February 1956 and May 1956 respectively ...
The ITV television network in the United Kingdom began as a group of regional stations, each with its own identity. Each station used its own idents to establish an individual identity. In 1989, the first attempt to establish a national ITV corporate identity was made, combining regional brands with a new national ITV brand. The attempt met ...
Also ITV's lunchtime news bulletin is relaunched as ITV Lunchtime News. 8 April – The first edition of ITV's new current affairs series Tonight is broadcast. Seen as ITV's replacement for World in Action, the new programme adopts a lighter tone and focusses on UK human-interest-led stories. 30 April – Scottish Television launches S2.
ITV screens the first ever British advert aimed specifically at dogs. The 60-second commercial for the Bakers dog food brand features high-pitched sounds that cannot be heard by humans, and is a send up of the 1969 film The Italian Job .