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Language attitudes, like other social constructs, are subject to change by social influences, as well as by the individual's motivation to maintain cognitive consistency when cognitive dissonance occurs. [8] It has been shown that individual language attitudes evolve with time, especially in situations of language contact. [9]
The study of how language influences thought, and vice-versa, has a long history in a variety of fields. There are two bodies of thought forming around this debate. One body of thought stems from linguistics and is known as the Sapir–Whorf hypothesis.
Performativity is the concept that language can function as a form of social action and have the effect of change. [1] The concept has multiple applications in diverse fields such as anthropology, social and cultural geography, economics, gender studies (social construction of gender), law, linguistics, performance studies, history, management studies and philosophy.
The influence of mother tongue is very obvious in the English accent of the people in India and it is known as Indian accent in India, in other countries there are different kinds of accents like Korean, German, Italian, Spanish, Chinese, and Brazilian accents. People show their cultural and gestural differences in their style of communication.
Linguistic anthropology is the interdisciplinary study of how language influences social life. It is a branch of anthropology that originated from the endeavor to document endangered languages and has grown over the past century to encompass most aspects of language structure and use.
Behavior change is influenced by motivation from others (external influence) as well as from within oneself (internal influence). Internal influence plays a significant role in creating more enjoyment of a behavior change, instilling a sense of ownership of the new behavior, which in turn instills a sense of ownership of the changed behavior. [6]
S. I. Hayakawa was a follower and popularizer of Korzybski's work, writing Language in Thought and Action. The general semantics philosophy influenced the development of neuro-linguistic programming (NLP), another therapeutic technique that seeks to use awareness of language use to influence cognitive patterns. [113]
Nonverbal influence is the act of affecting or inspiring change in others' behaviors and attitudes through tone of voice or body language and other nonverbal cues like facial expression. This act of getting others to embrace or resist new attitudes can be achieved with or without the use of spoken language. [ 1 ]